Psychology of Color

Black: Black is the color of authority and power. It is popular in fashion because it makes people appear thinner. It is also stylish and timeless. Black also implies submission. Priests wear black to signify submission to God. Black outfits can also be overpowering, or make the wearer seem aloof or evil. Villains, such as Dracula, often wear black.

White: For most of the world this is the color associated with purity (wedding dresses); cleanliness (doctors in white coats) and the safety of bright light (things go bump in the night … not the bright sunshine!). It is also used to project the absence of color, or neutrality. It is a compression of all the colors in the color spectrum.

Red: Red is used to stimulate the body and mind to increase circulation and grab ones attention. This is why the ”STOP” sign is a large red octagon.

Blue: Seeing the color blue produces chemicals that are calming, or soothing. Nowadays, bathrooms tend to be blue because it’s a calm, restful color. Note that not all shades of blue are associated with being calm. For instance, some shades of blue can send a cold or uncaring message.

Green: This is the color of growth, nature, and money. Green is associated with envy, good-luck, generosity, and fertility. Dark green is associated with terms such as masculinity, conservative, and wealthy. 

Yellow: The color of cheerfulness, optimism, laughter, and good times. Yellow is definitely an attention-getter color. When surrounded by the color yellow a person will feel more optimistic and creative because the brain will release serotonin (feel good chemical released in the brain). Although it is the color of cheerfulness, yellow is also the color of flames. Studies have proven that a baby will cry more in a yellow room, and ”flare” it’s emotions. It also has the power to increase our metabolism. Yellow can quickly become overpowering if used too much!

Orange: The color associated with ambition! There is nothing calm or relaxing about orange. It is tied in with mostly fun times, energetic days, warmth and organic products. It is also considered the color of social communication.

Purple: Purple is the color of royalty. Back in the olden-days, kings and queens would be draped in luxurious purple garb. Simply, it’s associated with wealth, prosperity, rich sophistication. Purple stimulates the brain activity used in problem solving. Young girls tend to choose purple as their favorite color. 


Well BlogViewers, I hoped you enjoyed reading my post!

QOTD: What is your favorite color? Leave your interesting or creative responses in a reply comment below.

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